3 Ways To Improve The Image Of Your Business

Image is everything when you run a business, and you want to ensure that you present a positive image to your clients and customers. Working on your image is often a long-term, on-going process. However, there are a few simple ways that you can start to improve your brand image today, and here are three of the most effective.

1. Get a More Prestigious Address

Your business address can have a significant impact on how seriously you are taken by clients. This is more important in certain industries than others, but it can certainly help you to present a more professional and serious image and it is relatively easy to do.

For example, you could rent a virtual address in a prestigious area of London, and you could then list your address on your letterheads and website. However, this is not going to be much use if you need to invite clients to your office for meetings.

In this case, you could try to rent an actual office in a more prestigious area. For example, when it comes to renting office space, EC4 offices are some of the most sought after in London, so getting an office here could be a great way to make a good impression on your clients.

2. Improve Your Eco Credentials

Going green is a great idea for businesses. It shows that you take your corporate responsibility seriously, and it can also help to attract customers to your brand because many of them will care about the environment and will want to work with companies that are actively playing their part.

Encourage simple eco initiatives at work through printing less paper and starting up a recycling scene. These will get you started, and then once your reputation grows as a green business you can get involved in local events by supporting recycling and green initiatives in your area, and this can help to increase brand loyalty.

3. Work on Your Image in the Search Engines

For many customers, the first time they will encounter you is on a search engine when they search for your business name. This is therefore a key area to focus on to improve your brand image.

Start by typing your company name into Google and see what comes up. Ideally you want the first two pages to be full of links to your own web properties, press releases and articles on other websites that give a positive impression of your business. If this is not yet the case, consider hiring an SEO specialist to work on your behalf.

It can take a while, but once you have more positive results appearing it can make a real and long-term difference to the first impressions of would-be customers.
Improve the Image of Your Business

These are three effective and fairly simple ways to improve your business image. Of course, there are many more that you could focus on. However, start with these and you could see a real impact on your business image in a relatively short period of time.